Entertainment Marketing and Production, M.A.

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The Master of Arts degree in Entertainment Marketing and Production is designed to give students an advanced understanding of the activities and responsibilities of a professional in the creative industries, focusing on studies in management, marketing, promotions, recording technology, and entertainment law.

Entertainment Marketing and Production, M.A. Learning Outcomes

Core Requirements (30-33 credits)

MBA 514 Public Policy & Business 3 credit hours
MBA 531 Strategic Marketing 3 credit hours
MBA 578 Marketing Information and Research 3 credit hours
MBA 588 Digital Marketing Strategy 3 credit hours
MUS 515 Music Industry Research Methods 3 credit hours
MUS 520 Music Industry Culture and Development 3 credit hours
MUS 530 Advanced Music Production 3 credit hours
MUS 540 Music Publishing, Licensing, and Copyright 3 credit hours
MBA 568 Promotional Strategy Management 3 credit hours
OR
MBA 577 Project Management 3 credit hours
MUS 541 Graduate Project 3 credit hours
OR
MUS 551 Graduate Thesis 3 credit hours