General Business, B.B.A.

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The Bachelor of Business Administration (BBA) degree with a concentration in General Business is designed for students who want to take a more holistic approach to business and impact organizations’ operations across multiple functional areas. It is also perfect for students who know they want a career in business but need a chance to explore the various business majors offered at YCP. The General Business curriculum covers a broad range of business disciplines while exposing students to opportunities to do hands-on work with local organizations. General Business majors can customize their path, and gain a deeper understanding of a field of their choice, by selecting a minor from all the options available at YCP. Graduates of this program are prepared for a variety of positions where their breadth of knowledge is useful, including store manager, account manager, consultant, or sales, to name a few.

General Business, B.B.A. Learning Outcomes

Requirements for Graduation:

Institutional Degree Requirements

Program-Specific Degree Requirements: Students majoring in Business Administration with a concentration in General Business must maintain a 2.0 average or higher in the Business Core Courses. In addition, students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent business course. (Refer to the course description for specific prerequisites.) Students must also earn a grade of 2.0 or higher in the senior Additional Business Courses, BUS 494 and BUS 495 . This major requires a second major or a minor to be completed with a cumulative 2.0 average or higher in the second major or minor.

General Education Requirement:

First Year Seminar

FYS 100 First-Year Seminar 3 credit hours
FYS 102 Common Hour 0 credit hours

Foundations Requirements

Communication course:

FCO 105 Rhetorical Communication 3 credit hours

Advanced Communication course:

FCO 210 Communication in Professional Cultures 3 credit hours

Quantitative Fluency course:

Satisfied by major (QBA 260 )

American Citizenship course:

Satisfied by major (ECO 201 )

Global Citizenship course:

Satisfied by major (ECO 200 )

Disciplinary Perspectives Requirement

Choose 3 credits of the following Humanities courses:

FLM 216 Introduction to Film 3 credit hours
HIS 101 The Foundation of the West 3 credit hours
LIT 100 Exploring Global Literature 3 credit hours
PHL 221 Introduction to Philosophy 3 credit hours
PHL 238 Race, Gender, and Sexuality 3 credit hours crosslisted as WGS 238 Race, Gender, and Sexuality 3 credit hours

Choose 3 credits of the following Arts courses:

ART 101 Art and Visual Culture 3 credit hours
CRW 272 Introduction to Creative Writing 3 credit hours
MUS 186 Listening to Music 3 credit hours

Social and Behavioral Sciences course:

Satisfied by major (MKT 100 )

Choose 3 credits of the following Natural and Physical Sciences courses:

BIO 204 Exploring Biology 3 credit hours
CHM 240 Perspectives on the Molecular World 3 credit hours AND
CHM 241 Perspectives on the Molecular World Lab 0 credit hours
G 151 Introduction to Physical Geography 3 credit hours AND
G 152 Introduction to Physical Geography Lab 0 credit hours
PHY 252 Science and Sustainability 3 credit hours

Constellation Requirement

The Constellation requirement is met when a student completes four courses from a minimum of three disciplines within the Constellation requirements. Students who transfer in 60 credits or more at the time of admission to the college will be waived from the Constellation requirement, except for Education majors. The waiver applies to the requirement for graduation but does not waive the credits to graduate; students need to meet the overall bachelor’s degree credit requirement.

All students majoring in Business will take BUS 495 (a High Impact Practice and Innovation course) which will fulfill both a major requirement and 3 credits of the constellation requirement for any constellation.

See Generation Next General Education Requirements for more information.

Required Courses

Business Core Courses

ACC 220 Financial Accounting 3 credit hours
BUS 246 Business Communication 3 credit hours
BUS 260 Legal Environment of Business 3 credit hours
BUS 494 Business Analysis & Consulting 3 credit hours
BUS 495 Business Strategy and Policy 3 credit hours
CYB 100 Infowars 3 credit hours
ECO 200 Principles of Economics (Macro) 3 credit hours
ECO 201 Principles of Economics (Micro) 3 credit hours
FIN 300 Managerial Finance I 3 credit hours
IBS 200 Principles of International Business 3 credit hours
IFS 100 Information Technology (IT) Competency 0 credit hours
IFS 105 Personal Productivity Computing 3 credit hours
MGT 150 Principles of Management 3 credit hours
MGT 220 Human Resource Management 3 credit hours
MKT 100 Principles of Marketing 3 credit hours
QBA 260 Data Driven Decision Making 3 credit hours
SCM 100 Modern Value Chain 3 credit hours

Additional Business Courses

ENT 150 Introduction to Entrepreneurship 3 credit hours
FIN 220 Personal Finance and Banking 3 credit hours
MAT 102 College Algebra I 3 credit hours
MGT 380 Leadership and Change in Organizations 3 credit hours
MKT 360 Consumer Behavior 3 credit hours
SCM 250 Total Quality Management 3 credit hours
Any 300-400 level FIN or ECO course 3 credit hours

Major Electives

Students must complete 12 credits of the following courses:

ACC 225 Managerial Accounting 3 credit hours
ECO 390 Managerial Economics 3 credit hours
MGT 225 Organizational Behavior 3 credit hours
MGT 410 Project Management 3 credit hours
MKT 355 Digital Marketing 3 credit hours
MKT 365 Branding 3 credit hours
PR 221 Introduction to Public Relations 3 credit hours

Required Electives

Students must declare and complete a minor or second major. Any remaining credits needed to meet the required 120 program hours may be used as free electives.

Suggested Course Sequence

Freshman Year (30 credits)

CYB 100 Infowars 3 credit hours
ECO 200 Principles of Economics (Macro) 3 credit hours
ECO 201 Principles of Economics (Micro) 3 credit hours
FCO 105 Rhetorical Communication 3 credit hours
FYS 100 First-Year Seminar 3 credit hours
FYS 102 Common Hour 0 credit hours
IFS 100 Information Technology (IT) Competency 0 credit hours
IFS 105 Personal Productivity Computing 3 credit hours
MAT 102 College Algebra I 3 credit hours
MGT 150 Principles of Management 3 credit hours
MKT 100 Principles of Marketing 3 credit hours
SCM 100 Modern Value Chain 3 credit hours

Sophomore Year (30 credits)

ACC 220 Financial Accounting 3 credit hours
BUS 246 Business Communication 3 credit hours
BUS 260 Legal Environment of Business 3 credit hours
ENT 150 Introduction to Entrepreneurship 3 credit hours
FCO 210 Communication in Professional Cultures 3 credit hours
MGT 220 Human Resource Management 3 credit hours
QBA 260 Data Driven Decision Making 3 credit hours
Disciplinary Perspectives - Arts course 3 credit hours
Disciplinary Perspectives - Humanities course 3 credit hours
Disciplinary Perspectives - Natural and Physical Sciences course 3 credit hours

Junior Year (30 credits)

FIN 220 Personal Finance and Banking 3 credit hours
FIN 300 Managerial Finance I 3 credit hours
IBS 200 Principles of International Business 3 credit hours
MGT 380 Leadership and Change in Organizations 3 credit hours
SCM 250 Total Quality Management 3 credit hours
Constellation course 3 credit hours
General Business Elective course 3 credit hours
General Business Elective course 3 credit hours
Elective/Minor course 3 credit hours
Elective/Minor course 3 credit hours

Senior Year (30 credits)

BUS 494 Business Analysis & Consulting 3 credit hours
BUS 495 Business Strategy and Policy 3 credit hours
MKT 360 Consumer Behavior 3 credit hours
Any 300-400 level FIN or ECO course 3 credit hours
Constellation course 3 credit hours
Constellation course 3 credit hours
General Business Elective course 3 credit hours
General Business Elective course 3 credit hours
Elective/Minor course 3 credit hours
Elective/Minor course 3 credit hours