Sep 28, 2024

2024-2025 Undergraduate Catalog

Creative Industries and Entrepreneurship, B.A.

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The B.A. in Creative Industries and Entrepreneurship will provide undergraduate students with crucial experiences in both business and music. Students will develop the knowledge and skills necessary to be successful in music production industries of the 21st century. Graduates will be prepared for working within highly dynamic and competitive fields or launching their own enterprises. Students will gain direct industry experience through opportunities such as: internships and experiential assignments and projects.

4+1 Entertainment Marketing and Production Advanced Degree Program

Through the Accelerated Undergraduate-to-Graduate Pathway, students completing the Creative Industries and Entrepreneurship B.A. degree can apply to be accepted into this program that will allow them to earn both a bachelor’s degree and a master’s degree in just five years.

Degree Requirements

Institutional Degree Requirements

Program-Specific Degree Requirements: To be eligible for graduation, students majoring in Creative Industries and Entrepreneurship must achieve a 2.0 or higher in each course that serves as a prerequisite to a subsequent Business course. (Refer to the course description for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation.

General Education Requirement

First Year Seminar

FYS 100 First-Year Seminar 3 credit hours
FYS 102 Common Hour 0 credit hours

Foundations Requirements

Communication course:

FCO 105 Rhetorical Communication 3 credit hours

Advanced Communication course:

FCO 210 Communication in Professional Cultures 3 credit hours

Quantitative Fluency course:

Satisfied by major (MAT 105 with QBA 260 )

American Citizenship course:

Satisfied by major (ECO 201 )

Global Citizenship course:

Satisfied by major (ECO 200 )

Disciplinary Perspectives Requirement

Choose 3 credits of the following Humanities courses:

FLM 216 Introduction to Film 3 credit hours
HIS 101 The Foundation of the West 3 credit hours
LIT 200 Introduction to Literary and Textual Studies 3 credit hours
PHL 221 Introduction to Philosophy 3 credit hours
PHL 238 Race, Gender, and Sexuality 3 credit hours crosslisted as WGS 238 Race, Gender, and Sexuality 3 credit hours

Arts course:

Satisfied by major (MUS 290 )

Social and Behavioral Sciences course:

Satisfied by major (ENT 150 )

Choose 3 credits of the following Natural and Physical Sciences courses:

BIO 204 Exploring Biology 3 credit hours
CHM 240 Perspectives on the Molecular World 3 credit hours
CHM 241 Perspectives on the Molecular World Lab 0 credit hours
G 151 Introduction to Physical Geography 3 credit hours
G 152 Introduction to Physical Geography Lab 0 credit hours
PHY 252 Science and Sustainability 3 credit hours

Constellation Requirement

The Constellation requirement is met when a student completes four courses from a minimum of three disciplines within the Constellation requirements. Students who transfer in 60 credits or more at the time of admission to the college will be waived from the Constellation requirement, except for Education majors. The waiver applies to the requirement for graduation but does not waive the credits to graduate; students need to meet the overall bachelor’s degree credit requirement.

Required Courses

Suggested Course Sequence

Freshman Year (28 credits)

CM 226 Introduction to Audio Production 3 credit hours
ECO 200 Principles of Economics (Macro) 3 credit hours
ECO 201 Principles of Economics (Micro) 3 credit hours
ENT 150 Introduction to Entrepreneurship 3 credit hours
FCO 105 Rhetorical Communication 3 credit hours
FYS 100 First-Year Seminar 3 credit hours
FYS 102 Common Hour 0 credit hours
MAT 105 College Algebra II 4 credit hours
MUS 181 Foundations of Music Theory and Musicianship 3 credit hours
MUS 290 Introduction to Music Literature 3 credit hours

Sophomore Year (34 credits)

ACC 220 Financial Accounting 3 credit hours
CM 242 Introduction to Video Production 3 credit hours
ENT 220 The Entrepreneurial Marketplace 3 credit hours
FCO 210 Communication in Professional Cultures 3 credit hours
MGT 150 Principles of Management 3 credit hours
MKT 100 Principles of Marketing 3 credit hours
MUS 297 Survey of Music Industry 3 credit hours
QBA 260 Data Driven Decision Making 3 credit hours
BUS 350 Management of Not-for-Profit Operations 3 credit hours
OR
ENT 260 Entrepreneurship and Small Business Management 3 credit hours
OR
THE 300 Arts Administration 3 credit hours
Disciplinary Perspectives - Humanities course 3 credit hours
Disciplinary Perspectives - Natural and Physical Sciences course 3 credit hours

Junior Year (30 credits)

BUS 260 Legal Environment of Business 3 credit hours
ENT 350 Creativity and Innovation 3 credit hours
FIN 300 Managerial Finance I 3 credit hours
IBS 200 Principles of International Business 3 credit hours
OR
IBS 395 International Business Experience 3 credit hours
MUS 187 Introduction to Music Technology 3 credit hours
MUS 346 Music Production I 3 credit hours
MUS 397 Music Entertainment and Promotion 3 credit hours
THE 121 Stagecraft 3 credit hours
OR
THE 221 Production Management 3 credit hours
Constellation course 3 credit hours
Constellation course 3 credit hours

Senior Year (30 credits)

BUS 360 Business and Commercial Law 3 credit hours
ENT 460 Financing Entrepreneurial Ventures 3 credit hours
ENT 450 Small Business Consulting 3 credit hours
ENT 495 Business Plan Writing 3 credit hours
MUS 244 Live Sound Reinforcement 3 credit hours
MUS 446 Music Production II 3 credit hours
MUS 494 Music Industry Internship 3 credit hours
MUS 497 Music Publishing, Licensing and Copyright 3 credit hours
Constellation course 3 credit hours
Constellation course 3 credit hours