Entrepreneurship and Innovation, B.B.A.

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The Bachelor of Business Administration (B.B.A.) with a concentration in Entrepreneurship and Innovation prepares graduates for three career paths: to start a business sooner rather than later, join a family enterprise and take it to the next level, and become an entrepreneur within a large organizational setting. Students are engaged in entrepreneurial activities starting in their first year by starting a small on-campus business, participating in activities such as elevator pitch competitions, and other hands-on activities. These help build self-confidence and business acumen and prepare graduates for a world of possibility.

Degree Requirements

Institutional Degree Requirements

Program-Specific Degree Requirements: To be eligible for graduation, students majoring in Business Administration with a concentration in Entrepreneurship and Innovation must maintain a 2.0 average or higher in the Business Core Courses and a 2.0 average or higher in the Entrepreneurship and Innovation courses. In addition, students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent business course. (Refer to the course description for specific prerequisites.) Failure to attain at least a 2.0 in prerequisite courses may lengthen the time to graduation. Students must also earn a grade of 2.0 or higher in the senior business core courses, BUS 494 and BUS 495 .

General Education Requirement

First Year Seminar

FYS 100 First-Year Seminar 3 credit hours
FYS 102 Common Hour 0 credit hours

Foundations Requirements

Communication course:

FCO 105 Rhetorical Communication 3 credit hours

Advanced Communication course:

FCO 210 Communication in Professional Cultures 3 credit hours

Quantitative Fluency course:

Satisfied by major (QBA 260 )

American Citizenship course:

Satisfied by major (ECO 201 )

Global Citizenship course:

Satisfied by major (ECO 200 )

Disciplinary Perspectives Requirement

Choose 3 credits of the following Humanities courses:

FLM 216 Introduction to Film 3 credit hours
HIS 101 The Foundation of the West 3 credit hours
LIT 200 Introduction to Literary and Textual Studies 3 credit hours
PHL 221 Introduction to Philosophy 3 credit hours
PHL 238 Race, Gender, and Sexuality 3 credit hours crosslisted as WGS 238 Race, Gender, and Sexuality 3 credit hours

Choose 3 credits of the following Arts courses:

ART 101 Art and Visual Culture 3 credit hours
CRW 272 Introduction to Creative Writing 3 credit hours
MUS 186 Listening to Music 3 credit hours
THE 154 Introduction to Theatre 3 credit hours

Social and Behavioral Sciences course:

Satisfied by major (MKT 100 )

Choose 3 credits of the following Natural and Physical Sciences courses:

BIO 204 Exploring Biology 3 credit hours
CHM 240 Perspectives on the Molecular World 3 credit hours AND
CHM 241 Perspectives on the Molecular World Lab 0 credit hours
G 151 Introduction to Physical Geography 3 credit hours AND
G 152 Introduction to Physical Geography Lab 0 credit hours
PHY 252 Science and Sustainability 3 credit hours

Constellation Requirement

The Constellation requirement is met when a student completes four courses from a minimum of three disciplines within the Constellation requirements. Students who transfer in 60 credits or more at the time of admission to the college will be waived from the Constellation requirement, except for Education majors. The waiver applies to the requirement for graduation but does not waive the credits to graduate; students need to meet the overall bachelor’s degree credit requirement.

All students majoring in Business will take BUS 495 (a High Impact Practice and Innovation course) which will fulfill both a major requirement and 3 credits of the constellation requirement for any constellation.

Required Courses

Business Core Courses

ACC 220 Financial Accounting 3 credit hours
BUS 246 Business Communication 3 credit hours
BUS 260 Legal Environment of Business 3 credit hours
BUS 494 Integrated Business Experience 3 credit hours
BUS 495 Business Strategy and Policy 3 credit hours
CYB 100 Infowars 3 credit hours
ECO 200 Principles of Economics (Macro) 3 credit hours
ECO 201 Principles of Economics (Micro) 3 credit hours
FIN 300 Managerial Finance I 3 credit hours
IBS 200 Principles of International Business 3 credit hours
IFS 100 Information Technology (IT) Competency 0 credit hours
IFS 105 Personal Productivity Computing 3 credit hours
MGT 150 Principles of Management 3 credit hours
MGT 220 Human Resource Management 3 credit hours
MKT 100 Principles of Marketing 3 credit hours
QBA 260 Data Driven Decision Making 3 credit hours
SCM 100 Modern Value Chain 3 credit hours

Entrepreneurship and Innovation Courses

ENT 150 Introduction to Entrepreneurship 3 credit hours
ENT 220 The Entrepreneurial Marketplace 3 credit hours
ENT 260 Entrepreneurship and Small Business Management 3 credit hours
ENT 335 New Product Development 3 credit hours
ENT 350 Creativity and Innovation 3 credit hours
ENT 365 Social Enterprise 3 credit hours
ENT 460 Financing Entrepreneurial Ventures 3 credit hours
ENT 495 Business Plan Writing 3 credit hours
MAT 102 College Algebra I 3 credit hours

Entrepreneurship and Innovation Electives

Students must complete 6 credits of the following:

BUS 350 Management of Not-for-Profit Operations 3 credit hours
ENT 470 Special Topics in Entrepreneurship 3 credit hours
ENT 474 Special Topics in Entrepreneurship 3 credit hours
ENT 490 Entrepreneurship Internship I 3 credit hours each semester
G 261 Introduction to Geographic Information Systems 3 credit hours
MKT 210 Market Measurement and Analysis 3 credit hours
MKT 220 Principles of Selling 3 credit hours
MKT 355 Digital Marketing 3 credit hours
THE 301 Improvisation Techniques 3 credit hours

General Elective Courses

Any remaining credits needed to meet the required 120 program hours may be used as free electives.

Suggested Course Sequence

Freshman Year (30 credits)

CYB 100 Infowars 3 credit hours
ECO 200 Principles of Economics (Macro) 3 credit hours
ECO 201 Principles of Economics (Micro) 3 credit hours
ENT 150 Introduction to Entrepreneurship 3 credit hours
FCO 105 Rhetorical Communication 3 credit hours
FYS 100 First-Year Seminar 3 credit hours
FYS 102 Common Hour 0 credit hours
IFS 100 Information Technology (IT) Competency 0 credit hours
IFS 105 Personal Productivity Computing 3 credit hours
MAT 102 College Algebra I 3 credit hours
MGT 150 Principles of Management 3 credit hours
MKT 100 Principles of Marketing 3 credit hours

Sophomore Year (30 credits)

ACC 220 Financial Accounting 3 credit hours
BUS 246 Business Communication 3 credit hours
BUS 260 Legal Environment of Business 3 credit hours
FCO 210 Communication in Professional Cultures 3 credit hours
MGT 220 Human Resource Management 3 credit hours
QBA 260 Data Driven Decision Making 3 credit hours
SCM 100 Modern Value Chain 3 credit hours
Disciplinary Perspectives course - Arts 3 credit hours
Disciplinary Perspectives course - Humanities 3 credit hours
Disciplinary Perspectives course - Natural and Physical Sciences 3 credit hours

Junior Year (30 credits)

ENT 220 The Entrepreneurial Marketplace 3 credit hours
ENT 260 Entrepreneurship and Small Business Management 3 credit hours
ENT 335 New Product Development 3 credit hours
ENT 350 Creativity and Innovation 3 credit hours
ENT 365 Social Enterprise 3 credit hours
FIN 300 Managerial Finance I 3 credit hours
IBS 200 Principles of International Business 3 credit hours
Constellation course 3 credit hours
Elective course 3 credit hours
Elective course 3 credit hours

Senior Year (30 credits)

BUS 494 Integrated Business Experience 3 credit hours
BUS 495 Business Strategy and Policy 3 credit hours
ENT 450 Small Business Consulting 3 credit hours
ENT 495 Business Plan Writing 3 credit hours
Entrepreneurship and Innovation Elective courses 6 credit hours
Constellation course 3 credit hours
Constellation course 3 credit hours
Elective course 3 credit hours
Elective course 3 credit hours