Marketing, B.B.A.

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The Bachelor of Business Administration (B.B.A.) with a concentration in Marketing is designed to meet the needs of students planning a career in marketing. The wide range of marketing courses and electives offered by the Graham School of Business mirrors the wide range of occupations open to the professional marketer. Businesses employ individuals with skills and expertise in marketing as advertising copywriters, advertising strategists, brand managers, global marketing strategists, logistics managers, market analysts, market researchers, merchandise managers, professional sales people, social media managers, retail buyers, retail store managers, sales managers, and a host of marketing support positions.

Degree Requirements

Institutional Degree Requirements

Program-Specific Degree Requirements: To be eligible for graduation, students majoring in Business Administration with a concentration in Marketing must maintain a 2.0 average or higher in the Business Core Courses and a 2.0 average or higher in the Marketing courses. In addition, students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent business course. (Refer to the course description for specific prerequisites.) Students must also earn a grade of 2.0 or higher in the senior business core courses, BUS 494 and BUS 495 .

General Education Requirement:

First Year Seminar

FYS 100 First-Year Seminar 3 credit hours
FYS 102 Common Hour 0 credit hours

Foundations Requirements

Communication course:

FCO 105 Rhetorical Communication 3 credit hours

Advanced Communication course:

FCO 210 Communication in Professional Cultures 3 credit hours

Quantitative Fluency course:

Satisfied by major (QBA 260 )

American Citizenship course:

Satisfied by major (ECO 201 )

Global Citizenship course:

Satisfied by major (ECO 200 )

Disciplinary Perspectives Requirements

Choose 3 credits of the following Humanities courses:

FLM 216 Introduction to Film 3 credit hours
HIS 101 The Foundation of the West 3 credit hours
LIT 200 Introduction to Literary and Textual Studies 3 credit hours
PHL 221 Introduction to Philosophy 3 credit hours
PHL 238 Race, Gender, and Sexuality 3 credit hours crosslisted as WGS 238 Race, Gender, and Sexuality 3 credit hours

Choose 3 credits of the following Arts courses:

ART 101 Art and Visual Culture 3 credit hours
CRW 272 Introduction to Creative Writing 3 credit hours
MUS 186 Listening to Music 3 credit hours
THE 154 Introduction to Theatre 3 credit hours

Social and Behavioral Sciences course:

Satisfied by major (MKT 100 )

Choose 3 credits of the following Natural and Physical Sciences courses:

BIO 204 Exploring Biology 3 credit hours
CHM 240 Perspectives on the Molecular World 3 credit hours AND
CHM 241 Perspectives on the Molecular World Lab 0 credit hours
G 151 Introduction to Physical Geography 3 credit hours AND
G 152 Introduction to Physical Geography Lab 0 credit hours
PHY 252 Science and Sustainability 3 credit hours

Constellation Requirement

The Constellation requirement is met when a student completes four courses from a minimum of three disciplines within the Constellation requirements. Students who transfer in 60 credits or more at the time of admission to the college will be waived from the Constellation requirement, except for Education majors. The waiver applies to the requirement for graduation but does not waive the credits to graduate; students need to meet the overall bachelor’s degree credit requirement.

All students majoring in Business will take BUS 495 (a High Impact Practice and Innovation course) which will fulfill both a major requirement and 3 credits of the constellation requirement for any constellation.

Required Courses

Business Core Courses

ACC 220 Financial Accounting 3 credit hours
BUS 246 Business Communication 3 credit hours
BUS 260 Legal Environment of Business 3 credit hours
BUS 494 Integrated Business Experience 3 credit hours
BUS 495 Business Strategy and Policy 3 credit hours
CYB 100 Infowars 3 credit hours
ECO 200 Principles of Economics (Macro) 3 credit hours
ECO 201 Principles of Economics (Micro) 3 credit hours
FIN 300 Managerial Finance I 3 credit hours
IBS 200 Principles of International Business 3 credit hours
IFS 100 Information Technology (IT) Competency 0 credit hours
IFS 105 Personal Productivity Computing 3 credit hours
MGT 150 Principles of Management 3 credit hours
MGT 220 Human Resource Management 3 credit hours
MKT 100 Principles of Marketing 3 credit hours
QBA 260 Data Driven Decision Making 3 credit hours
SCM 100 Modern Value Chain 3 credit hours

Marketing Courses

MAT 102 College Algebra I 3 credit hours
MKT 210 Market Measurement and Analysis 3 credit hours
MKT 360 Consumer Behavior 3 credit hours
MKT 450 Marketing Research 3 credit hours
MKT 475 Marketing Policies and Strategies 3 credit hours

Marketing Electives

Any remaining credits needed to meet the required 120 program hours may be used as free electives.

ENT 220 The Entrepreneurial Marketplace 3 credit hours
ENT 335 New Product Development 3 credit hours
MKT 220 Principles of Selling 3 credit hours
MKT 230 Retailing 3 credit hours
MKT 330 Advertising 3 credit hours
MKT 355 Digital Marketing 3 credit hours
MKT 365 Branding 3 credit hours
MKT 490 Marketing Internship 3 credit hours
MKT 491 Marketing Internship 3 credit hours
SPM 230 Concepts of Social Media Platforms 3 credit hours
SPM 330 Sport Marketing 3 credit hours

General Elective Courses

Any remaining credits needed to meet the required 120 program hours may be used as free electives.

Suggested Course Sequence:

Freshman Year (30 credits)

CYB 100 Infowars 3 credit hours
ECO 200 Principles of Economics (Macro) 3 credit hours
ECO 201 Principles of Economics (Micro) 3 credit hours
FCO 105 Rhetorical Communication 3 credit hours
FYS 100 First-Year Seminar 3 credit hours
FYS 102 Common Hour 0 credit hours
IFS 100 Information Technology (IT) Competency 0 credit hours
IFS 105 Personal Productivity Computing 3 credit hours
MAT 102 College Algebra I 3 credit hours
MGT 150 Principles of Management 3 credit hours
MKT 100 Principles of Marketing 3 credit hours
SCM 100 Modern Value Chain 3 credit hours

Sophomore Year (30 credits)

ACC 220 Financial Accounting 3 credit hours
BUS 246 Business Communication 3 credit hours
BUS 260 Legal Environment of Business 3 credit hours
FCO 210 Communication in Professional Cultures 3 credit hours
MKT 210 Market Measurement and Analysis 3 credit hours
QBA 260 Data Driven Decision Making 3 credit hours
Disciplinary Perspectives course - Arts 3 credit hours
Disciplinary Perspectives course - Humanities 3 credit hours
Disciplinary Perspectives course - Natural and Physical Sciences 3 credit hours
Marketing Elective course 3 credit hours

Junior Year (30 credits)

FIN 300 Managerial Finance I 3 credit hours
IBS 200 Principles of International Business 3 credit hours
MGT 220 Human Resource Management 3 credit hours
MKT 360 Consumer Behavior 3 credit hours
Marketing Elective course 3 credit hours
Marketing Elective course 3 credit hours
Marketing Elective course 3 credit hours
Constellation course 3 credit hours
Elective course 3 credit hours
Elective course 3 credit hours

Senior Year (30 credits)

BUS 494 Integrated Business Experience 3 credit hours
BUS 495 Business Strategy and Policy 3 credit hours
MKT 450 Marketing Research 3 credit hours
MKT 475 Marketing Policies and Strategies 3 credit hours
Marketing Elective course 3 credit hours
Marketing Elective course 3 credit hours
Constellation course 3 credit hours
Constellation course 3 credit hours
Elective course 3 credit hours
Elective course 3 credit hours