Jul 20, 2024  
2024-2025 Undergraduate Catalog 
2024-2025 Undergraduate Catalog

Business Analytics, B.S.

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The Business Analytics major prepares the business professional for analyzing and managing all types of organizational and business processes and operations. Business Analytics, or simply analytics or big data, is the use of data, information technology, statistical analysis, quantitative methods, and computer-based models to help managers gain improved insight into business operations and make better, fact-based decisions. Business analytics is the process of transforming data through analysis and insights into information for decision making and problem solving and is supported by various tools such as Microsoft Excel, various Excel software add-ins, commercial statistical software packages, and more complex business intelligence software that integrate data with analytical modeling. Tools and techniques of business analytics are used across all areas of business in a wide variety of organizations to identify and analyze opportunities and improve the management of customer relationships, financial and marketing activities, human capital, supply chains, manufacturing, service industries, and many other areas of business. The Business Analytics major is designed to allow students to gain a strong foundation in the area of Business in which they plan to apply these skills: Cybersecurity, Economics, Finance, Marketing, or Supply Chain Management.

Degree Requirements

Institutional Degree Requirements  

Program-Specific Degree Requirements: To be eligible for graduation, students majoring in Business Analytics must complete a minimum of 120 credits of which 48 credits must be from non-business courses and must maintain a 2.0 average in the General Business Component Courses, and a 2.0 average in the Business Analytics Component Courses. In addition, students must maintain a 2.0 or higher in each course that serves as a prerequisite to a subsequent business course. (Refer to the course description section of the catalog for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation. Students must also earn a grade of 2.0 or higher in their senior capstone courses, BUS 494  and BUS 495 .

General Education Requirement

First Year Seminar

Foundations Requirements

Communication course:

Advanced Communication course:

Quantitative Fluency course:

American Citizenship course:

Global Citizenship course:

Disciplinary Perspectives Requirement

Choose 3 credits of the following Arts courses:

Choose 3 credits of the following Social and Behavioral Sciences courses:

Choose 3 credits of the following Natural and Physical Sciences courses:

Constellation Requirement

The Constellation requirement is met when a student completes four courses from a minimum of three disciplines within the Constellation requirements. Students who transfer in 60 credits or more at the time of admission to the college will be waived from the Constellation requirement, except for Education majors. The waiver applies to the requirement for graduation but does not waive the credits to graduate; students need to meet the overall bachelor’s degree credit requirement.

All students majoring in Business will take BUS 495  (a High Impact Practice and Innovation course) which will fulfill both a major requirement and 3 credits of the constellation requirement for any constellation.

Required Courses

Business Analytics Electives

Students must complete 3 credits of the following:

International Business Elective

Students must complete 3 credits of the following:


Students must complete 9 credits from within one of the following areas:


General Elective Courses

Students must complete 3 credits of free elective courses.

Suggested Course Sequence

Sophomore Year (30 Credits)

Junior Year (30 Credits)

Senior Year (30 Credits)

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