Business Analytics, B.S.

Print Degree Planner (opens a new window) |

The Business Analytics major prepares the business professional for analyzing and managing all types of organizational and business processes and operations. Business Analytics, or simply analytics or big data, is the use of data, information technology, statistical analysis, quantitative methods, and computer-based models to help managers gain improved insight into business operations and make better, fact-based decisions. Business analytics is the process of transforming data through analysis and insights into information for decision making and problem solving and is supported by various tools such as Microsoft Excel, various Excel software add-ins, commercial statistical software packages, and more complex business intelligence software that integrate data with analytical modeling. Tools and techniques of business analytics are used across all areas of business in a wide variety of organizations to identify and analyze opportunities and improve the management of customer relationships, financial and marketing activities, human capital, supply chains, manufacturing, service industries, and many other areas of business. The Business Analytics major is designed to allow students to gain a strong foundation in the area of Business in which they plan to apply these skills: Cybersecurity, Economics, Finance, Marketing, or Supply Chain Management.

Degree Requirements

Institutional Degree Requirements

Program-Specific Degree Requirements: To be eligible for graduation, students majoring in Business Analytics must complete a minimum of 120 credits of which 48 credits must be from non-business courses and must maintain a 2.0 average in the General Business Component Courses, and a 2.0 average in the Business Analytics Component Courses. In addition, students must maintain a 2.0 or higher in each course that serves as a prerequisite to a subsequent business course. (Refer to the course description section of the catalog for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation. Students must also earn a grade of 2.0 or higher in their senior capstone courses, BUS 494 and BUS 495 .

General Education Requirement

First Year Seminar

FYS 100 First-Year Seminar 3 credit hours
FYS 102 Common Hour 0 credit hours

Foundations Requirements

Communication course:

FCO 105 Rhetorical Communication 3 credit hours

Advanced Communication course:

FCO 210 Communication in Professional Cultures 3 credit hours

Quantitative Fluency course:

Satisfied by major (MAT 105 )

American Citizenship course:

Satisfied by major (ECO 201 )

Global Citizenship course:

Satisfied by major (ECO 200 )

Disciplinary Perspectives Requirement

Choose 3 credits of the following Humanities courses:

FLM 216 Introduction to Film 3 credit hours
HIS 101 The Foundation of the West 3 credit hours
LIT 200 Introduction to Literary and Textual Studies 3 credit hours
PHL 221 Introduction to Philosophy 3 credit hours
PHL 238 Race, Gender, and Sexuality 3 credit hours crosslisted as WGS 238 Race, Gender, and Sexuality 3 credit hours

Choose 3 credits of the following Arts courses:

ART 101 Art and Visual Culture 3 credit hours
CRW 272 Introduction to Creative Writing 3 credit hours
MUS 186 Listening to Music 3 credit hours
THE 154 Introduction to Theatre 3 credit hours

Choose 3 credits of the following Social and Behavioral Sciences courses:

Satisfied by major (MKT 100 )

Choose 3 credits of the following Natural and Physical Sciences courses:

BIO 204 Exploring Biology 3 credit hours
CHM 240 Perspectives on the Molecular World 3 credit hours AND
CHM 241 Perspectives on the Molecular World Lab 0 credit hours
G 151 Introduction to Physical Geography 3 credit hours AND
G 152 Introduction to Physical Geography Lab 0 credit hours
PHY 252 Science and Sustainability 3 credit hours

Constellation Requirement

The Constellation requirement is met when a student completes four courses from a minimum of three disciplines within the Constellation requirements. Students who transfer in 60 credits or more at the time of admission to the college will be waived from the Constellation requirement, except for Education majors. The waiver applies to the requirement for graduation but does not waive the credits to graduate; students need to meet the overall bachelor’s degree credit requirement.

All students majoring in Business will take BUS 495 (a High Impact Practice and Innovation course) which will fulfill both a major requirement and 3 credits of the constellation requirement for any constellation.