Hospitality Marketing Minor

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The Hospitality Marketing minor covers the basics of marketing in the hospitality industry. This industry is one of the fastest growing segments of the service economy. The Hospitality Marketing minor is designed for students interested in a career in any aspect of the hospitality industry including lodging, restaurants, clubs, resorts, casinos, and events like concerts or sports contests.

Students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent Business course. (Refer to the course description for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation.

Requirements (15 credits)

HSP 101 Introduction to Hospitality and Tourism Management 3 credit hours
HSP 345 Hospitality Marketing 3 credit hours
MKT 100 Principles of Marketing 3 credit hours
SPM 305 Tourism Marketing 3 credit hours

Minor Electives

Students must complete 3 credits of the following:

MKT 220 Principles of Selling 3 credit hours
MKT 230 Retailing 3 credit hours
MKT 360 Consumer Behavior 3 credit hours