Feb 23, 2024  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog

Integrated Marketing Communication, B.A.

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The Bachelor of Arts (B.A.) in Integrated Marketing Communication (IMC) is designed to provide the undergraduate with both theory and practical experiences in each of the key areas of Advertising, Public Relations, Social Media, Brand Management, and Marketing Research, which is necessary to be successful in the increasingly complex world of business. IMC is centered on a customer’s shopping and buying preferences and experiences, and is essentially the bridge between marketing and branding. Graduates will be prepared for responsible leadership in the professional, civic, social, and economic purviews of society reinforcing York College’s vision of students becoming a catalyst for positive change. Students will have many opportunities within IMC for project based experiential learning, including a senior capstone course where students work directly with a client to design, research, enact, and measure a complete IMC campaign.

Requirements for Graduation:

To be eligible for graduation, students majoring Integrated Marketing Communication must complete a minimum of 120 credits, achieve a cumulative grade point average of 2.0 or higher, and complete the General Education Requirements of the  College. A minimum grade of 2.0 is required for First Year Seminar and all courses taken as part of Foundations. Courses used to complete General Education Requirements may not be taken on a pass/fail basis.

The General Education Requirements of the college require students to successfully complete First Year Seminar, Foundations (FCO 103 will be a required co-requisite with FCO 105 for students who have a high school GPA below 3.20), Disciplinary Perspectives, and a Constellation. Students who enter the college with 30 credit hours completed will not take a First Year Seminar course and therefore must take an additional 3 credits for graduation. Transfer students that are awarded 60 or more credits upon acceptance to York College will not be required to complete a Constellation.

Students majoring in Integrated Marketing Communication must maintain a 2.0 average in the General Business Component courses and a 2.0 average in the Advertising/Digital Marketing and Publication Relation Component courses. In addition, students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent business course, (refer to the course description for specific prerequisites). Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation. Students must also earn a grade of 2.0 or higher in their senior capstone course, BUS 494 .

Students who are waived from FYS100, MAT102, or other courses must complete an equivalent number of credits. Students who are able to count courses for multiple degree requirements must also complete additional credits to achieve the required  total of 120 in order to graduate. Students graduating with a declared major in Integrated Marketing Communication may not simultaneously declare a major in Advertising and Digital Marketing, Business Administration, Marketing or Public Relations; or declare a minor in Business Administration, Advertising and Digital Marketing, Public Relations or Marketing.

General Education Requirement:

First Year Seminar

Foundations Requirements

Disciplinary Perspectives Requirement

Constellation Requirement

The Constellation requirement is met when a student completes four courses from a minimum of three disciplines within the Constellation requirements. Transfer students that are awarded 60 or more credits upon acceptance to York College will not be required to complete a Constellation except for Education majors.

Required Major Courses:

Advertising and Digital Marketing Component Courses

Major Electives

Choose 9 credits of the following courses:

Suggested Course Sequence:

Freshman Year (30 credits)

Sophomore Year (30 credits)

Junior Year (30 credits)

Senior Year (30 credits)

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