Public Relations Minor

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The Public Relations minor is designed to be of benefit to students planning a career in a field related to Public Relations, such as Marketing and Communications. The Public Relations minor provides students with knowledge and skills needed in the practice of Public Relations.

Students must attain 2.0 or higher in each course that serves as a prerequisite to a subsequent Business course. (Refer to the course description for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation. Students graduating with a declared major in Public Relations may not simultaneously declare a minor in Public Relations.

Requirements (18 credits):

MKT 100 Principles of Marketing 3 credit hours
MKT 330 Advertising 3 credit hours
PR 221 Introduction to Public Relations 3 credit hours
PR 321 Writing for Public Relations 3 credit hours

6 credits chosen from the following:

MKT 360 Consumer Behavior 3 credit hours
PR 305 Public Relations Research 3 credit hours
PR 423 Crisis Communications Management 3 credit hours
PR 490 Public Relations Internship 3 credit hours.
SPM 230 Concepts of Social Media Platforms 3 credit hours