Feb 22, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog

Advertising and Digital Marketing Minor


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The Advertising & Digital Marketing minor provides students with the opportunity to explore the full range of the advertising process including advertising theory, advertising strategy, ad copywriting, media planning, and ad production. Pursuing an Advertising & Digital Marketing minor is especially beneficial to students planning careers in advertising, public relations, or any area of marketing communication.

Students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent Business course. (Refer to the course description for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation.

Requirements (18 credits):


6 credits chosen from the following:


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