Advertising and Digital Marketing Minor

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The Advertising & Digital Marketing minor provides students with the opportunity to explore the full range of the advertising process including advertising theory, advertising strategy, ad copywriting, media planning, and ad production. Pursuing an Advertising & Digital Marketing minor is especially beneficial to students planning careers in advertising, public relations, or any area of marketing communication.

Students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent Business course. (Refer to the course description for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation.

Requirements (18 credits):

MKT 100 Principles of Marketing 3 credit hours
MKT 330 Advertising 3 credit hours
MKT 355 Digital Marketing 3 credit hours
MKT 360 Consumer Behavior 3 credit hours

6 credits chosen from the following:

IFS 360 Electronic Commerce 3 credit hours
MKT 220 Principles of Selling 3 credit hours
MKT 365 Branding 3 credit hours
MKT 496 Internship in Advertising 3 credit hours
SPM 230 Concepts of Social Media Platforms 3 credit hours