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    York College of Pennsylvania
  Jan 22, 2018
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S.

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The Bachelor of Science degree with a major in Marketing is designed to meet the needs of students planning a career in marketing. The wide range of marketing courses and electives offered by the department mirrors the wide range of occupations open to the professional marketer. Businesses employ individuals with skills and expertise in marketing as advertising copywriters, advertising strategists, brand managers, global marketing strategists, logistics managers, market analysts, market researchers, merchandise managers, professional salespeople, retail buyers, retail store managers, and sales managers.

Requirements for Graduation:

To be eligible for graduation, students majoring in Marketing must complete a minimum of 125 credits, achieve a cumulative grade point average of 2.0 or higher, and complete the General Education Requirements of the College. Courses used to complete General Education Requirements may not be taken on a pass/fail basis.

Students majoring in Marketing must maintain a 2.0 average in the General Business Component courses, a 2.0 average in the Marketing Component courses, and successfully complete IFS 100  or IFS 105  within the first 30 credits at the College. In addition, students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent Business course. (Refer to the course description for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation. Students must also earn a grade of 2.0 or higher in their senior capstone courses, BUS 494  and BUS 495 . Students graduating with a declared major in Marketing may not simultaneously declare a minor in Marketing.

Required Courses for Marketing Major:

Marketing Component Courses


*Course fulfills a General Education Requirement.

**Course is designated as a writing/communications-intensive course.

Marketing Elective Sequence:

Choose one of the following options. Five Marketing courses are required to fulfill this elective sequence, but you may elect to complete a minor by taking additional coursework as indicated toward your required electives. NOTE: MKT prefix courses count as marketing electives, ART and CM prefix courses count as required electives only.  At least three courses must be at the 300-level or above.

Advertising Minor

Retailing Minor

Two Marketing Electives from:

Marketing Communication Minor

Marketing Management Minor

Required Electives (16-18 credits)

(Twelve of these elective credits must be taken outside of the Department of Business Administration. The remaining electives may be used to complete a minor.)

Marketing Suggested Course Sequence:

Freshman Year (30-33 credits)

Sophomore Year (31-32 credits)

Junior Year (31 credits)

Senior Year (33-34 credits)

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