The MA in Integrated Marketing Communications will provide the graduate with both the theory and practical experiences in each of the key areas of Advertising, Public Relations, Social Media, Brand Management, and Marketing Research necessary to be successful. The coursework allows students to reinforce the theory they learned as undergraduates. As the capstone to the program, students will work directly with clients to design and execute a campaign.
MA IMC Program Policies:
The MA IMC builds upon fundamental knowledge of marketing concepts. Applicants with an undergraduate degree outside of Business or Public Relations are required to demonstrate academic proficiency in business concepts prior to beginning MA IMC courses.