Advertising Minor

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The Advertising minor provides students with the opportunity to explore the full range of the advertising process including advertising theory, advertising strategy, ad copywriting, media planning, and ad production. Pursuing an Advertising minor is especially beneficial to students planning careers in advertising, public relations, or any area of marketing communication.

Students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent Business course. (Refer to the course description for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation.

Requirements (18 credits):

MKT 100 Principles of Marketing 3 credit hours
MKT 330 Advertising 3 credit hours
MKT 360 Consumer Behavior 3 credit hours
MKT 390 Advanced Advertising 3 credit hours

Two courses chosen from the following:

ART 231 (ART110) Concepts of Design 3 credit hours
ART 235 (ART134) Concepts of Computer Graphics 3 credit hours
ART 215 Drawing I 3 credit hours
ART 246 Digital Photography 3 credit hours
CM 120 Broadcast Performance I 3 credit hours
MKT 496 Internship in Advertising 3 credit hours