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    York College of Pennsylvania
   
 
  Jul 21, 2017
 
 
    
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Management Minor


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The minor in Marketing Management is designed to provide the tools for managingsome aspect of the marketing function. The minor examines how to manage key elements of marketing including product management and distribution. It includes special emphasis on marketing in the B2B market, and students planning on a career marketing to business or government clients will find the Marketing Management minor to be especially useful.

Students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent Business course. (Refer to the course description for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation.

Requirements (18 credits):


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