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    York College of Pennsylvania
   
 
  Jul 21, 2017
 
 
    
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Communications Minor


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The Marketing Communications minor is designed for students interested in a career in the promotion aspects of any organization that requires communicating with the various publics of an organization. The minor covers how to communicate with the various publics using traditional and non-traditional media and methods available to marketing departments and organizations. A student interested in a career as a spokesperson or in the communications department of a business organization would find the Marketing Communications minor to be especially beneficial.

Students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent Business course. (Refer to the course description for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation.

Requirements (18 credits):


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