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    York College of Pennsylvania
   
 
  Jul 21, 2017
 
 
    
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Minor


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The Marketing minor is designed to be of benefit to students planning a career in a field related to marketing. Since the opportunities in marketing are so broad, the requirements for the minor are designed to give the student as much flexibility as possible. The Marketing minor would be especially beneficial to individuals planning to seek positions as advertising copywriters, advertising strategists, brand managers, global marketing strategists, logistics managers, market analysts, market researchers, professional salespeople, public relations specialists, and sales managers.

Students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent Business course. (Refer to the course description for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation. Students graduating with a declared major in Marketing may not simultaneously declare a minor in Marketing.

Requirements (15 credits):


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