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  Jul 28, 2017
 
 
    
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

Advertising Minor


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The Advertising minor provides students with the opportunity to explore the full range of the advertising process including advertising theory, advertising strategy, ad copywriting, media planning, and ad production. Pursuing an Advertising minor is especially beneficial to students planning careers in advertising, public relations, or any area of marketing communication.

Students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent Business course. (Refer to the course description for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen thetime to graduation.

Requirements (18 credits):


Two courses chosen from the following:


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