PR 321 Writing for Public Relations

Fall Odd-Numbered Years

This course is designed to develop knowledge, skill, and abilities in the production of public relations materials for print, broadcast, and web-based media. Students are required to produce a portfolio of written materials, which may include media kits, brochures, releases, fact sheets, backgrounders, newsletters, feature articles, speeches, and public service announcements. Students are evaluated by exams and the quality of their written work. Prerequisite: PR 221.

3 credit hours