IMC 580 Campaign I: IMC Campaign Creative Design and Development

From soft drinks to computers to political campaigns, managing a brand relationship with your audience is critical. In the first part of a two-part IMC Campaigns capstone class, students will use skills developed during the IMC graduate program to create an experiential strategic integrated marketing communications program for a client. The process will include research, branding, advertising, public relations, and promotion. Students will work in teams to meet an organization’s strategic marketing communication needs, subsequently pitching proposals for selection by the client to execute in part II of the Campaigns capstone. 3 credit hours