SPM 345 Sport Business Analytics

Fall

This course will use analytical tools to better manage general sport business for organizations. The topics include such areas as general sport marketing, ticket management, food/beverage management, and fan and sponsorship decisions. The course will focus on the applications of variety analytical methodologies, including forecasting, revenue management and marketing analytics. This course is crosslisted with BUA 345. Prerequisite: QBA 260

3 credit hours