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Mar 18, 2026
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2024-2025 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 360 Consumer BehaviorFall/Spring
This course involves an analysis of consumer behavior with reference to spending and saving habits, product preferences, shopping behavior, leisure time patterns, social change, and mobility and the influence of advertising, selling, and fashion trends. Prerequisite: Completion of MKT 100 Â with a grade of 2.0 or higher.
3 credit hours
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