ENT 220 The Entrepreneurial Marketplace

Spring

This course focuses on two critical issues for entrepreneurs: the evaluation of market potential during the concept development and business plan stage, and the challenges of growing sales of high‐potential ventures. Topics include the basics of market analysis, researching markets and market segments, translating assumptions on buyer’s need into product recognition and acceptance curves, the impact of product life cycles, product/service validation, and entrepreneurial pricing and advertising. Students who plan to also take ENT 260 are encouraged to take both ENT 220 and ENT 260 during the same semester. Prerequisite: Completion of ENT 150 and MKT 100 with grades of 2.0 or higher.

3 credit hours