Mar 28, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

MDA 534 Marketing Analytics

Fall/Spring/Summer

Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). This course will focus on developing marketing activities and resource allocation decisions driven by quantitative analysis. Last several years have seen a dramatic increase in the amount of time and money that marketers spend on data analysis. Marketing analytics for organizations put emphasis on marketing decision-making and its integration with the data and financing dimensions of organizations. The main goal of the course is to help students understand quantitative marketing methods, from a variety of perspectives as analysts, consumers and entrepreneurs. 3 credit hours