Mar 28, 2024  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

IMC 550 Crisis Management

Fall Semester

Crisis Communications provides students with strategic approaches to manage how organizations respond to crisis such as accidents, product recalls, executive malfeasance, and natural disasters.  You will learn to identify and explain the dynamics of a crisis, evaluate the effects of a crisis on organizational reputation, determine the role of public relations in crisis response, counsel executives and clients, and develop and implement a crisis communications plan.

 

  3 credit hours