Aug 11, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 360 Consumer Behavior

Fall/Spring

This course involves an analysis of consumer behavior with reference to spending and saving habits, product preferences, shopping behavior, leisure time patterns, social change, and mobility and the influence of advertising, selling, and fashion trends. Prerequisite: Completion of MKT 100  with a grade of 2.0 or higher.

3 credit hours