Aug 11, 2022  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 355 Digital Marketing


This course is designed to introduce the student to the techniques of electronic marketing. Students will be introduced to the techniques and theories of using social media as a promotional tool (advertising media), distribution channel, and marketing research tool. Prerequisite: Successful completion of IFS 100  or IFS 105 , MKT 100  with a grade of 2.0 or higher.

3 credit hours