Aug 11, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 355 Digital Marketing

Fall/Spring

This course is designed to introduce the student to the techniques of electronic marketing. Students will be introduced to the techniques and theories of using social media as a promotional tool (advertising media), distribution channel, and marketing research tool. Prerequisite: Successful completion of IFS 100  or IFS 105 , MKT 100  with a grade of 2.0 or higher.

3 credit hours