Aug 11, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 350 Business to Business Marketing

Fall/Spring

This course investigates the challenges a marketer faces when the customer is a business or institution, rather than a consumer. Topics include the differences between consumer and business-to-business marketing, segmentation techniques, marketing mix decisions, international issues, and current events affecting the business-to-business marketer. Prerequisite: Completion of MKT 100  with a grade of 2.0 or higher.

3 credit hours