Aug 11, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 330 Advertising

Fall

This course involves a study of the organization and functions of advertising from the viewpoint of management—types of advertising, media selection and evaluation, preparation of copy, and layout. Prerequisite: Completion of MKT 100  with a grade of 2.0 or higher.

3 credit hours