MKT 210 Market Measurement and Analysis

Fall/Spring

This course is designed to give students the tools to research secondary data and apply the data to specific needs in market evaluation and analysis. Students will be introduced to sources and uses of data from government, trade associations, and syndicated data services and other appropriate sources used by marketing professionals. Equal emphasis will be devoted to the data needs for both business-to-business and consumer markets. Students will also be introduced to the applied use and interpretation of analytic software such as SPSS. A class in statistics is not required for this class but would be beneficial. Prerequisite: Completion of MKT 100 with a grade of 2.0 or higher.

3 credit hours

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