Jan 22, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog

MKT 100 Principles of Marketing

Fall/Spring

Marketing begins with the market. Therefore, this course starts with the identification of potential customers. It then deals with decisions about the marketing mix (product, price, promotion, and distribution) that will satisfy those potential customers. The marketing mix decisions are made in light of today’s and tomorrow’s changing environment including the economy, ecology, ethics, technology, culture, lifestyle, global markets, and competition.

3 credit hours