PR 322 Media Relations

Fall

This course offers knowledge and skills in understanding local, regional, national, and international media needs, function, and demands; theories and methods in developing news; pitching stories, facilitating and accommodating media in news conference, briefing and on-scene locations. The course will involve developing of media list matrix; coverage planning; sequential time planning, video news release development, production and satellite distribution; on-scene staging, pool coverage, web-based media support, coverage measurement and cost benefit analysis, audience analysis. This course is cross-listed as CM 322 . Prerequisite: PR 221 and PR 321.

3 credit hours