QBA 423 Social Analytics

Spring Semester

This course introduces fundamental techniques to measure, analyze, and interpret digital interactions and relationships among people. It includes hand-on experience analyzing social media and social networks. Topics include mining the textual content created in social media (sentiment analysis and natural language processing) and analyzing socially established networks (influencer identification, profiling and prediction). Prerequisite: IFS 305 and IFS 465.

1 credit hour