|
Apr 25, 2024
|
|
|
|
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
|
MKT 365 BrandingFall-Spring Semesters
This course examines the role of branding in the marketing function. Topics covered include: positioning, building and managing brand equity, implementation and evaluation of branding, and brand extensions and diversifications. A student completing this course will have an understanding of how brands are developed, utilized, and evaluated as part of an overall marketing program. Prerequisite: MKT 100 .
3 credit hours
|
|