SPM 230 Concepts of Social Media Platforms

Fall-Spring Semester

Students will be introduced to a variety of social media theories/platforms and their use in the sport/hospitality/recreation industries. They will take these concepts and review social media strategies from across the sport industry. Students develop an individualized social media campaign to grow their personal brand and create a social media campaign for a given sport organization.

3 credit hours
Satisfies Constellations - Leadership and Professional Development and Media & Popular Culture for “Generation Next”