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Apr 20, 2024
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 335 New Product Planning and MarketingFall Semester
Students completing this course will gain an appreciation of all aspects of new product development. A special focus will be placed on the development of the specialized skills associated with this function. Specific topics include the identification of market opportunities, techniques for new product idea generation and innovation, and the successful design, testing, launch, and evaluation of new products. Prerequisite: Completion of MKT 100 with a grade of 2.0 or higher.
3 credit hours
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