Apr 19, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 220 Personal Selling

Spring Semester

A study of selling fundamentals including the psychological principles of selling, customer attitudes and demand factors, the selling process, and the application of selling principles. Prerequisite:   with a grade of 2.0 or better.

3 credit hours