Mar 28, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

PR 380 PR Cases

Fall Semester

This course provides an in-depth study of the strategic planning process used in developing, implementing, and evaluating public relations programs to achieve organizational objectives. Award-winning public relations strategies are analyzed to determine how practitioners solve problems in a variety of situations. Students develop a strategic plan as a group project. Prerequisite: PR 221 .

3 credit hours