Sep 25, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

CM 327 Persuasion

Fall Semester

A study of the theory and application of persuasion is the focus of this course. Course content includes a critical examination of the elements of persuasion, how persuasion functions in society, and the effects of communication contexts upon the structure of the persuasive message. Prerequisite: CM 206 .

3 credit hours