Sep 25, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

CM 220 Media Sales

Fall Semester

This course is designed to introduce students to the lucrative profession of media sales and marketing. The process of prospecting, developing creative media-driven solutions to marketing problems and moving them from concept to measured media deliveries will be explored in this class. The course includes role-playing, case studies, media metrics, presentation skills, project work, and creative approaches to solution-based marketing.

3 credit hours