Mar 29, 2024  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

IMC 580 Campaign I: IMC Campaign Creative Design and Development



From soft drinks to computers to political campaigns, managing a brand relationship with your audience is critical.  In the first part of a two-part IMC Campaigns capstone class, students will use skills developed during the IMC graduate program to create an experiential strategic integrated marketing communications program for a client.  The process will include research, branding, advertising, public relations, and promotion.  Students will work in teams to meet an organization’s strategic marketing communication needs, subsequently pitching proposals for selection by the client to execute in part II of the Campaigns capstone. 3 credit hours