Sep 20, 2020  
2019-2020 Graduate Catalog 
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

MBA 578 Marketing Information and Research

The student taking this course will examine marketing research from the standpoint of the marketing manager. The course covers techniques for soliciting, compiling, evaluating, and interpreting the information necessary to make marketing decisions. This course gives special attention to problems in data collection, questionnaire construction, and experimental design. (3 credits)