Sep 20, 2020  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

MBA 568 Promotional Strategy Management



The student taking this course will examine promotional strategy from the standpoint of the marketing manager. The course covers the absolute and synergistic impacts of combinations of advertising, publicity, personal selling, and sales promotion. Special attention is given to the concerns of budgeting, planning, targeting, implementing, and evaluating promotional strategies under conditions of uncertainty. (3 credits)