Sep 20, 2020  
2019-2020 Graduate Catalog 
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

MBA 558 Buyer Behavior

The student taking this course will examine customer behavior from the standpoint of the marketing manager. The course covers consumer learning, consumer perception, and consumer motivation and how they shape and influence the marketing process. This course gives special attention to models of buyer behavior and their use in the making of strategic and tactical marketing decisions. (3 credits)