Mar 29, 2024  
2018-2019 Graduate Studies Catalog 
    
2018-2019 Graduate Studies Catalog [ARCHIVED CATALOG]

MBA 568 Promotional Strategy Management



The student taking this course will examine promotional strategy from the standpoint of the marketing manager. The course covers the absolute and synergistic impacts of combinations of advertising, publicity, personal selling, and sales promotion. Special attention is given to the concerns of budgeting, planning, targeting, implementing, and evaluating promotional strategies under conditions of uncertainty. (3 credits)