MBA 553 Vertical Marketing Channel Decisions and Optimization

The student will study the origins of channel strategy from Plato’s Republic to its evolution to today’s realities of Internet exchange and a global marketplace. Students will design and evaluate vertical marketing channel systems to meet the needs of the market. Students will explore the role of channel members in the delivery of product, information, logistics, and revenue flow. Students will also develop an understanding and appreciation for the role channel strategy plays in achieving a competitive advantage. Prerequisite: MBA 531 (3 credits)