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    York College of Pennsylvania
  Jan 22, 2018
2017-2018 Graduate Studies Catalog

MBA 503 Survey of Marketing and Management

An analysis of the managerial functions of planning, organizing, leading, and controlling and an analysis of various marketing activities and strategies. Additional topics include ethics, social responsibility, globalization, consumer behavior, organizational behavior, decision making, pricing strategies, distribution, and promotion. The course is designed to encourage a diagnostic management style and an appreciation for the dynamic nature of todayʼs marketing challenges and opportunities. Credits are not applicable toward MBA degree. Open to all MBA students. (3 credits)