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Sep 27, 2024
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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SPM 330 Sport MarketingFall Semester
This course provides an overview of the various techniques and strategies of marketing in the sport environment. Areas to be covered include the processes of the sport marketing planning model, the segmentation process, the identification of target markets, database and relationship marketing, the major concepts of sport marketing, and the development of the sport marketing mix and sponsorship packages. Prerequisite: MKT 100 and SPM 125
3 credit hours
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