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Mar 14, 2025
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 475 Marketing Policies and StrategiesFall-Spring Semesters
This course is designed to be the last marketing course taken by Marketing majors. It involves the study of the administrative process and analysis utilized by chief executives to formulate marketing policy and make strategic and tactical decisions under conditions of uncertainty. Prerequisite: Completion of MKT 210 and QBA 265 with grades of 2.0 or higher and senior standing. This is a writing/communications-intensive course.
3 credit hours
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