Mar 14, 2025  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 220 Personal Selling

Fall Semester

A study of selling fundamentals including the psychological principles of selling, customer attitudes and demand factors, the selling process, and the application of selling principles. Prerequisite:   with a grade of 2.0 or better.

3 credit hours


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